Guides, checklists, and engineering notes on website performance, SEO, and growth readiness.
Is a 72 good? Is a B enough? Your website score means nothing if you don't know what's behind it. Here's how to read it, and use it to actually improve your site.
If you've ever wondered "why is my website so slow?" the answer is probably simpler than you think. Here are the most common causes and fixes you can do yourself.
Your website might look fine to you. But if visitors aren't turning into customers, something is broken. Here's how to spot the warning signs.
If your business isn't showing up on Google, the problem is usually a handful of fixable SEO issues. Here's what to look for and exactly how to fix each one.
You know your website should be fast. But how fast is fast enough? Here are the actual benchmarks that matter, and where most small business websites fall.
Before you spend thousands on a redesign, try these improvements. Most small business websites don't need to be rebuilt. They need a few key fixes.
Most SEO advice is written for big companies with big budgets. Here's what actually works for small businesses, and the common mistakes that waste your time.
You ran a website audit and got back 200 issues. Now what? Most audit reports create confusion, not clarity. Here's what to look for in a report that's actually useful.
We found a 350KB unoptimized PNG logo on our own homepage. Converting it to WebP and resizing brought it to 2.4KB, a 99 percent reduction. Here is what we did and what to look for on your own site.
Mobile LCP of 6-7 seconds. Server response of 72ms. The problem was a scroll animation hiding our primary heading at opacity 0 until JavaScript hydrated. Here is what we found and how we fixed it.
Six tools. Different strengths, different price points, different audiences. Here is what each one does well and where it falls short.
A Growth Readiness Score tells you how prepared your website is to support real business growth, not just whether it has clean HTML.
Google ranks the mobile version of your site first. That has been the default since 2020. If your pages are slow, hard to tap, or break on small screens, you are losing rankings before a visitor even sees your offer.
Think of this as a website health check you can do yourself. Most small business websites have fixable problems hiding in plain sight. This checklist helps you find them.
These 7 mistakes show up on the majority of small business websites we've analyzed. Every one of them is costing you customers, and every one is fixable.
You take your car in for service. You get annual checkups. Your website needs the same attention. Here's what a website health check actually covers.
More traffic doesn't help if your website isn't converting. These 10 fixes focus on turning the visitors you already have into actual customers.
Most tools assume websites want to be crawled. They assume consistent HTML, cooperative servers, and clean data. That's not the web I found.
Day one, I pointed my crawler at a site. Got nothing. Cloudflare challenge page. The question wasn't how to bypass it. It was how to still deliver value.
Crawl a WordPress site with a calendar plugin. Suddenly you're hitting /events/2024/01/01, /events/2024/01/02 ...infinitely. How do you stop without missing real pages?
A site with HTTPS, proper headers, real security work done. My algorithm gave it an F because it was missing some obscure headers. That's absurd. So I rebuilt scoring from scratch.
CMO said "You have 17 CTAs above the fold." SEO said "You have 0 CTAs." Same website. Same crawl. The personas were hallucinating and contradicting each other.
Early AI outputs sounded confident. "Your mobile experience needs work." So I asked: "Based on what?" I was right to question it.
One client had "847 accessibility issues." 800 of them were the same decorative icon repeated on every product card. SMBs don't need 847 issues. They need 5 things to fix this week.
Enterprise security audits don't fit SMB reality. I'm not going to tell a small business they need a Web Application Firewall. They need to know: "Is your checkout safe?"
Most of the hard problems weren't about finding issues. They were about deciding which signals mattered, which ones didn't, and how to explain uncertainty without hiding it.
Most AI fetchers and many first-pass search crawls don't run JavaScript. Every React app starts as an empty HTML shell. Here's what a bot actually sees when it visits your site, and how to fix it.
The Benchmarks page prerendered as an 18KB empty shell, with grade bars and pillar scores completely missing. Three approaches tried. Two failed. Here's what finally worked.
The FAQ had 9 question headings in the HTML and zero answers. Not CSS-hidden, but actually absent from the DOM. Here's why popular UI libraries do this, and the native HTML fix.
Three AI personas (CMO, SEO, CTO) each contribute 30% of their pillar score. That's real influence. We had to earn the right to rely on it.
We run stackra.app through our own tool regularly. Here is a roundup of the performance issues we found and fixed, with before-and-after numbers for each one.