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Benchmarks & Insights

Industry Benchmarks

Real data from scanned websites. See how sites perform across grades, pillars, and common issues to understand where industry standards sit.

285+
Scans
101+
Sites
77
Avg Score
4 min
Avg Scan Time

How the Score Works

A transparent look at what the Growth Readiness Score measures and why

Three Pillars

Every site is evaluated across three dimensions — not just one. Each pillar has a defined weight so the score reflects real-world priorities.

Conversion & Trust
35%
Search Visibility
35%
Technical Confidence
30%
Data + Expert Judgment

Each pillar score blends hard data with AI expert review. Automated signals form the foundation; expert perspective adds context data can't capture alone.

Deterministic signals70%
AI expert review30%

The 70/30 split prevents AI drift — expert scores shape but don't override the data.

Industry-Calibrated

A score isn't one-size-fits-all. Signals are weighted differently based on your detected industry and business type.

E-commerce — Performance & conversion weight higher
Healthcare — Accessibility & security prioritised
Local Business — Mobile & local SEO signals amplified
B2B / SaaS — Trust signals & content depth weighted up

Grade Thresholds

A
90 – 100

Strong digital presence. Modern tech, fast performance, clear conversion paths.

B
75 – 89

Good foundation. Room to optimise in SEO, speed, or conversion strategy.

C
60 – 74

Average across most signals. Common gaps in accessibility, mobile UX, or content.

D
40 – 59

Significant issues across multiple areas. Often missing analytics or outdated tech.

F
0 – 39

Critical gaps — broken pages, no HTTPS, missing meta tags, or inaccessible content.

Grade caps apply: if any single pillar scores below 70, an A grade is not possible — even if the overall average qualifies. This prevents a strong performance score from masking a critical gap elsewhere.

Grade Distribution

Hover a grade to see what it means

A5% · 15 scans · avg 93.5/100

Strong digital presence with modern tech, fast performance, and clear conversion paths.

B47% · 133 scans · avg 84.3/100

Good foundation with room for optimization in SEO, speed, or conversion strategy.

C28% · 79 scans · avg 75.2/100

Average across most signals. Common gaps in accessibility, mobile UX, or content strategy.

D11% · 32 scans · avg 65.5/100

Significant issues in multiple areas. Often missing analytics, poor mobile experience, or outdated tech.

F9% · 26 scans · avg 49.5/100

Critical gaps: broken pages, no HTTPS, missing meta tags, or inaccessible content.

Pillar Averages

Hover a pillar to see what it measures

Conversion & Trust
81.9
  • CTAs & conversion paths
  • Content clarity & messaging
  • Visual trust signals
  • Marketing tech (analytics, pixels)
  • Form & lead capture quality
Search Visibility
79.4
  • Meta tags & Open Graph
  • Heading structure (H1-H6)
  • Internal linking quality
  • Schema markup coverage
  • Mobile-first indexability
Technical Confidence
72.3
  • HTTPS & security headers
  • Core Web Vitals (LCP, CLS, INP)
  • Accessibility (WCAG 2.1)
  • Resource optimization
  • Modern tech stack signals

Top Issues Detected

Most common problems found across 285+ scans

Search Visibility
Missing or multiple H1 tags94%
Lighthouse SEO audit below 8036%
No structured data / schema markup29%
No canonical URL set21%
No Twitter Card metadata20%
Technical Confidence
3+ security headers missing99%
Critical or serious accessibility violations87%
Images missing alt text85%
Lighthouse performance below 7017%
Broken heading hierarchy16%
Conversion & Trust
No client logos or trust badges60%
Content rated difficult to read41%
No privacy policy detected30%
No testimonials or case studies26%
No phone number or physical address13%

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