Know what to fix first
on your small business
website
1,000+ audits run
Compare your site to 1.1 million real U.S. business websites
"This could change my business entirely."Jarrod Ruggles, theflico.com
You don't need another dashboard. You need a plan.
You might be a dentist who built your own site on Squarespace, a marketer who never learned SEO, or an agency checking a client site before a pitch.
Stackra leads with the solutions, gives you the roadmap, and then lets you integrate your analytics to watch the results.
The SEO Suites
Moz, Semrush, Ahrefs
Built for specialists to do deep keyword research, competitor gap analysis, and daily rank tracking across thousands of terms.
- Overwhelming for non-experts
- High monthly subscriptions
- No clear "do this next" prioritization
- Backlinks, so many backlinks
Analytics & Consoles
Google & Bing Tools
The raw truth about your traffic, clicks, and site health, straight from the search engines themselves.
- Raw data dumps without context
- Isolated from each other
- Flags issues but doesn't explain how to fix them
- What do my impressions even mean?
Stackra
Crawls your live site, understands your business and platform, and produces a prioritized action plan.
- Score, expert review, and action plan in one report
- Benchmarked against businesses like yours
- Plain-language fixes, ordered by impact
- Your ranking keywords, traffic, and Google/Bing data in one view
Three AI expert perspectives on your site
Each scores a different dimension of your site. Together, they make up your Stackra Report.
Chief Marketing & Experience Officer
Does this site generate leads, is it credible?
Search Expert
Can people find you, can AI see your site?
Technical Lead
Is this site fast, reliable, and safe?
See the signals behind your site.
Stackra’s Ladder brings referring domains, estimated organic traffic, real-user coverage, and a recent scan into one view.
This dated sample uses Stackra’s own site, with each source left visible.
stackra.app
Sample report from Stackra’s own Ladder
Scan · Oct 28, 2026
- Authority
- Unranked7+ linking sites
- Referring domains
- 72DataForSEO, Oct 28, 2026
- Organic / mo
- 76DataForSEO estimate, Oct 28, 2026
- Real traffic
- below Chrome’s floorChrome real users
- Link spam
- 24some risk
- Stackra scan
- 92scanned Oct 28, 2026
Referring domains
+71 netOrganic traffic (ETV)
+3700%Referring-domain history is monthly through September; Oct 28 is the latest pull (72). Traffic history runs through October and is an estimate, not a Chrome real-user measurement.
Full detailsEvery number we hold for this site
Our web graph
- PageRank position
- #15,953,947Common Crawl web graph · Sep 26, 2026. Lower is stronger.
- Harmonic position
- #17,964,300Same release, by harmonic centrality.
- Linking sites
- 7+A verified floor, not a total.
- Authority refs
- 1Linking sites that are strong themselves.
- Link Value Score
- 6 / 100Read beside real traffic.
Real users (Chrome)
- Real traffic
- —No field value here; this is not a count of zero.
- CrUX months
- —Months Chrome's real-user report listed the site.
Content (HTTP Archive)
- Homepage internal links
- 40Latest month held.
- Internal-link growth
- —Since June 2024.
Links and traffic (DataForSEO)
- Referring domains
- 72Pulled Oct 28, 2026.
- Backlinks
- 150Pulled Oct 28, 2026.
- Spam score
- 24 / 100Lower is cleaner.
- Organic visits / mo
- 76Estimate, pulled Oct 28, 2026.
Your Stackra scan
- Growth Readiness
- 92
- Pillars
- Growth 95 · Search 91 · Technical 91
- Platform
- Server-rendered
- Business type
- SaaS
- Largest paint (lab)
- 3.8 s
- Largest paint (field)
- —
- Layout shift
- 0.00
- Security headers
- A
Snapshot dates · web graph Sep 26, 2026 · links and traffic Oct 28, 2026 · company intel Oct 18, 2026 · scan Oct 28, 2026
Insights & trends
- 7+ linking sites in our graph, typical 84 for US SaaS sites, top 10% starts at 1,110. Below typical.
- Spam score 24 across 72 referring domains, some risk on the 0 to 100 spam scale.
- Structured data: present on the homepage, 64% of SaaS sites have it.
- Analytics tooling: running, 83% of SaaS sites run one, commonly Google Analytics, Facebook Pixel, LinkedIn Insight Tag.
Company intel
Stackra is an AI-powered website and SEO audit tool that provides small businesses with a Growth Readiness Score and a prioritized, platform-specific action plan to improve visibility and conversion.
- Category
- Website and SEO audit tool
- Pricing
- Freemium
- Positioning
- Differentiates by delivering prioritized, plain-language “fix-first” instructions and AI expert reviews rather than the overwhelming raw data common in professional SEO suites.
Data as of · links Oct 28, 2026 · traffic Oct 28, 2026 · intel Oct 18, 2026 · scan Oct 28, 2026
Referring domains and backlinks are different counts. The chart and current count keep their own dates so the change is clear.
Compare plansHow the Stackra Audit works
Enter URL. Paste any website address. No installs, no code, no setup required.
Crawl & Analyze. Stackra crawls up to 20 pages and runs PageSpeed Insights. Every finding is benchmarked against businesses like yours.
Get Your Stackra Report. Every scan produces the same three outputs. Every recommendation is tied to a real finding on your site and ordered by impact.
Growth Readiness Score
A 0 to 100 score across three pillars, Conversion & Trust, Search Visibility, and Technical Confidence, benchmarked against real data for businesses like yours.
Expert Review
Assessments from three perspectives: a Chief Marketing & Experience Officer, a Search Expert, and a Technical Lead. Each scan is grounded by thousands of audit tests, millions of datapoints, and benchmarked to your industry and platform.
Action Plan
Step-by-step quick wins and longer-term improvements, each tied to a specific finding on your site, with clear instructions and the reason it matters.
Start free. Upgrade when you want to stay ahead.
Free 7 day Starter trial. Paid plans add the tools to track progress over time and prove it, from $19 per month.
- Full Stackra Report
- Scan history to track your score
- Your top 3 keywords, plus Search Console and Analytics
- 5 scans per month
- Everything in Free
- Your full keyword list, and what changed between scans
- Competitors: you against the sites you chase
- White-label PDF reports
- 25 scans per month
- Everything in Starter
- 100 scans per month
What we check
Six analysis layers run on every scan. Select each one to see what it covers.
Multi-Page Crawl
Crawls up to 20 pages to build a complete picture of your site architecture.
Technology Detection
Identifies 238+ technologies across your stack: CMS, analytics, frameworks, payments, and security tools, all detected automatically.
Accessibility Audit
Checks that your site is usable by everyone, across critical, serious, and moderate issue levels.
Performance Scoring
Core Web Vitals and page speed metrics that affect user experience and search rankings.
Security Assessment
Checks for HTTPS, security headers, and known supply-chain vulnerabilities.
Expert Reviews
Three AI expert perspectives (marketing, search, and technical) each score and review a different dimension of your site.
Multi-Page Crawl
Crawls up to 20 pages to build a complete picture of your site architecture.
What we check it against
Every score is a comparison, not a guess. Here's the corpus behind it, built and maintained by Stackra, not licensed from a third party.
1.1 million+
Real US business websites in our proprietary corpus, classified across 20+ industries.
200+ signals
Technology stack, schema, security headers, and conversion tooling detected on every site we've crawled.
Open web graph
Cross-referenced against Common Crawl's link graph to see how sites actually connect to each other.
Real-user data
Field performance from the Chrome UX Report and HTTP Archive, not lab estimates.
Ground the report in your real numbers
Connect Google Search Console, Google Analytics, and Bing Webmaster Tools on any plan to fold your own search and traffic data straight into the findings.
Search impressions and clicks, plus site visitors, day by day
- Bing
Don't trust the headline, try the tools
Slices of the Stackra scan. Audit your website in areas you may be struggling. Or just curious, it looks technical but it's not scary.
On WordPress, Shopify, Wix, or Squarespace? Start with the platform guides.
Already using Semrush or Ahrefs? See how Stackra compares.
Built to give you clarity, not noise
Most audits surface hundreds of issues with no guidance on what actually matters. Every Stackra Report is built around one principle: surface what's important, say why, and make the path forward clear.
Evidence-backed findings. Every recommendation links to the exact signal that triggered it. Not a generic checklist.
Business-type scoring. Benchmarks adjust to your site type. A restaurant, law firm, and e-commerce store are each scored differently.
Scores anchored to data. 70% of every score comes from measured signals. AI adds strategic context, not fabricated numbers.
Transparent about limits. If bot protection or a Cloudflare wall blocks a page, the system detects it and says so.
Example finding
Page speed: main content loads in 5.8s
Above the 2.5s threshold, likely hurting rankings and bounce rate
Compress and lazy-load hero image
Switching to WebP + lazy loading can cut load time by 60-70%
Signal detected. Root cause identified. Fix explained. Not a number on a dashboard.
Built by Luke Beck. One founder, 1.1 million benchmarked sites, no black box.
What people are saying
From real small business owners, freelancers, and contractors using Stackra. Earlier feedback kept anonymous on request.
"Your report and feedback really gave me some confidence and direction."
Jarrod Ruggles
Owner, theflico.com"Very insightful - easy to use and great information especially for people like me who aren't that knowledgeable in this space!"
Abby
Marketing Manager
"It looks great! I could see myself using this, fixing the changes on my own (since my budget is almost $0 lol), then re-scanning to see if they are fixed."
Shawn
After first scan