Know what to fix first
on your small business
website
509+ audits run
Compare your site to 1.1 million real U.S. business websites
"This could change my business entirely."Jarrod Ruggles, theflico.com
You don't need another dashboard. You need a plan.
You might be a dentist who built your own site on Squarespace, a marketer who never learned SEO, or an agency checking a client site before a pitch. Stackra leads with the solutions, gives you the roadmap, and then lets you integrate your analytics to watch the results.
The SEO Suites
Moz, Semrush, Ahrefs
Built for specialists to do deep keyword research, competitor gap analysis, and daily rank tracking across thousands of terms.
- Overwhelming for non-experts
- High monthly subscriptions
- No clear "do this next" prioritization
- Backlinks, so many backlinks
Analytics & Consoles
Google & Bing Tools
The raw truth about your traffic, clicks, and site health, straight from the search engines themselves.
- Raw data dumps without context
- Isolated from each other
- Flags issues but doesn't explain how to fix them
- What do my impressions even mean?
Stackra
Crawls your live site, understands your business and platform, and produces a prioritized action plan.
- Score, expert review, and action plan in one report
- Benchmarked against businesses like yours
- Plain-language fixes, ordered by impact
- Layers your analytics (Google/Bing) in one view
Three expert perspectives on your site
Each scores a different dimension of your site. Together, they make up your Stackra Report.
Chief Marketing & Experience Officer
Does this site generate leads, is it credible?
From the demo scan
Search Expert
Can people find you, can AI see your site?
From the demo scan
Technical Lead
Is this site fast, reliable, and safe?
From the demo scan
How the Stackra Audit works
Enter URL. Paste any website address. No installs, no code, no setup required.
Crawl & Analyze. Stackra crawls up to 20 pages, runs PageSpeed Insights, and delivers expert reviews from a CMO, an SEO expert, and a CTO. Every finding is benchmarked against businesses like yours.
Get Your Stackra Report. A Growth Readiness Score, three expert reviews, and a step-by-step action plan. Every recommendation is tied to a real finding on your site and ordered by impact.
Start free. Upgrade when you want to stay ahead.
Free 7 day Starter trial. Paid plans add the tools to track progress over time and prove it, from $19 per month. Agencies get white-label PDF reports on Pro.
- Full Stackra Report
- Scan history to track your score
- 3 scans per month
- Everything in Free
- See what changed between scans
- Search Console and Analytics data
- PDF export and report sharing
- 25 scans per month
- Everything in Starter
- White-label PDF reports
- 100 scans per month
The Stackra Report
Every scan produces the same three outputs, on Free and paid plans alike. Works for agencies, local businesses, and even vibe coders.
Growth Readiness Score
A 0 to 100 score across three pillars, Conversion & Trust, Search Visibility, and Technical Confidence, benchmarked against real data for businesses like yours.
See your score. Know what's dragging it down.
Expert Review
Assessments from three perspectives: a Chief Marketing & Experience Officer, a Search Expert, and a Technical Lead, each reading your site in the context of your industry and the customers you serve.
Written by role. Each expert owns their domain.
Action Plan
Step-by-step quick wins and longer-term improvements, each tied to a specific finding on your site, with clear instructions and the reason it matters.
Start with the top fixes. Skip the noise.
What we check
Six analysis layers run on every scan. Select each one to see what it covers.
Multi-Page Crawl
Crawls up to 20 pages to build a complete picture of your site architecture.
Technology Detection
Identifies 238+ technologies across your stack: CMS, analytics, frameworks, payments, and security tools, all detected automatically.
Accessibility Audit
Checks that your site is usable by everyone, across critical, serious, and moderate issue levels.
Performance Scoring
Core Web Vitals and page speed metrics that affect user experience and search rankings.
Security Assessment
Checks for HTTPS, security headers, and known supply-chain vulnerabilities.
Expert Reviews
Three expert perspectives (marketing, search, and technical) each score and review a different dimension of your site.
Multi-Page Crawl
Crawls up to 20 pages to build a complete picture of your site architecture.
Ground the report in your real numbers
Connect Google Search Console, Google Analytics, and Bing Webmaster Tools on a paid plan to fold your own search and traffic data straight into the findings.
Search impressions and clicks, plus site visitors, day by day
- Bing
Don't trust the headline, try the tools
Slices of the Stackra scan. Audit your website in areas you may be struggling. Or just curious, it looks technical but it's not scary.
On WordPress, Shopify, Wix, or Squarespace? Start with the platform guides.
Built to give you clarity, not noise
Most audits surface hundreds of issues with no guidance on what actually matters. Every Stackra Report is built around one principle: surface what's important, say why, and make the path forward clear.
Evidence-backed findings. Every recommendation links to the exact signal that triggered it. Not a generic checklist.
Business-type scoring. Benchmarks adjust to your site type. A restaurant, law firm, and e-commerce store are each scored differently.
Scores anchored to data. 70% of every score comes from measured signals. AI adds strategic context, not fabricated numbers.
Transparent about limits. If bot protection or a Cloudflare wall blocks a page, the system detects it and says so.
Example finding
Page speed: main content loads in 5.8s
Above the 2.5s threshold, likely hurting rankings and bounce rate
Compress and lazy-load hero image
Switching to WebP + lazy loading can cut load time by 60-70%
Signal detected. Root cause identified. Fix explained. Not a number on a dashboard.
Built by Luke Beck. One founder, 1.1 million benchmarked sites, no black box.
What people are saying
From real small business owners, freelancers, and contractors using Stackra. Earlier feedback kept anonymous on request.
"Your report and feedback really gave me some confidence and direction."
Jarrod Ruggles
Owner, theflico.com"Very insightful - easy to use and great information especially for people like me who aren't that knowledgeable in this space!"
Abby
Marketing Manager
"It looks great! I could see myself using this, fixing the changes on my own (since my budget is almost $0 lol), then re-scanning to see if they are fixed."
Shawn
After first scan