What is a good Growth Readiness Score?

Scores of 90 and above are Excellent. 80-89 is Good. 70-79 is Needs Work. 60-69 is Poor. Below 60 is Critical. Most small business websites score in the Needs Work range. A score above 80 places a site in the top tier of small business websites in Stackra's dataset.

What are the most common issues found in website scans?

The most common issues on small business websites fall into three categories: performance (slow server response, unoptimized images, no caching), SEO fundamentals (missing or thin meta descriptions, no structured data, weak heading hierarchy), and security (missing headers like x-content-type-options and referrer-policy). These issues are highly fixable and have outsized impact on both rankings and conversion.

How does Stackra collect its benchmark data?

Benchmark data is drawn from real website scans run through the Stackra platform. Each data point is an actual scan of a live small business website covering performance via Google PageSpeed Insights, SEO signals, security headers, accessibility, and technology stack. Data is aggregated and anonymized across all scanned sites.

How does website performance vary by platform?

Performance varies significantly by platform. Shopify stores have among the highest Core Web Vitals pass rates. Wix improved dramatically year-over-year with no action from site owners. WordPress sites have the most variance -- the best-configured WordPress sites outperform all other platforms, but poorly configured ones are the slowest in the dataset. Squarespace and Webflow sit in the middle.

What score should I aim for to outperform competitors?

A Growth Readiness Score above 80 places you in the Good tier and above the majority of small business websites. A score above 90 (Excellent) is achievable with focused effort on the top-priority recommendations. The highest-impact improvements are typically page speed, SEO fundamentals, and conversion signals -- the three pillars with the highest combined weight in the scoring model.

What is a good LCP, CLS, and INP score?

As a guide, Largest Contentful Paint is good at 2.5 seconds or less, Cumulative Layout Shift is good at 0.1 or less, and Interaction to Next Paint is good at 200 milliseconds or less. Values above these thresholds mean visitors are starting to feel the page is slow, jumpy, or unresponsive.

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