Website Benchmarks From Real Scan Data
Real data from scanned websites. See how sites perform across grades, pillars, and common issues -- all in one view.
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How the Score Works
A transparent look at what the Growth Readiness Score measures and why
Every site is evaluated across three dimensions, not just one. Each pillar has a defined weight so the score reflects real-world priorities.
Each pillar score blends hard data with AI expert review. Automated signals form the foundation; expert perspective adds context data can't capture alone.
The 70/30 split prevents AI drift: expert scores shape but don't override the data.
A score isn't one-size-fits-all. Signals are weighted differently based on your detected industry and business type.
Grade Thresholds
Strong digital presence. Modern tech, fast performance, clear conversion paths.
Good foundation. Room to optimize in SEO, speed, or conversion strategy.
Average across most signals. Common gaps in accessibility, mobile UX, or content.
Significant issues across multiple areas. Often missing analytics or outdated tech.
Critical gaps: broken pages, no HTTPS, missing meta tags, or inaccessible content.
Grade caps apply: if any single pillar scores below 70, an A grade is not possible, even if the overall average qualifies. This prevents a strong performance score from masking a critical gap elsewhere.
Grade Distribution
Hover a grade to see what it means
Strong digital presence with modern tech, fast performance, and clear conversion paths.
Good foundation with room for optimization in SEO, speed, or conversion strategy.
Average across most signals. Common gaps in accessibility, mobile UX, or content strategy.
Significant issues in multiple areas. Often missing analytics, poor mobile experience, or outdated tech.
Critical gaps: broken pages, no HTTPS, missing meta tags, or inaccessible content.
Pillar Averages
Hover a pillar to see what it measures
- CTAs & conversion paths
- Content clarity & messaging
- Visual trust signals
- Marketing tech (analytics, pixels)
- Form & lead capture quality
- Meta tags & Open Graph
- Heading structure (H1-H6)
- Internal linking quality
- Schema markup coverage
- Mobile-first indexability
- HTTPS & security headers
- Core Web Vitals (LCP, CLS, INP)
- Accessibility (WCAG 2.1)
- Resource optimization
- Modern tech stack signals
Top Issues Detected
Most common problems found across 509+ scans
Common questions about website scores
What is a good Growth Readiness Score?
Scores of 90 and above are Excellent. 80-89 is Good. 70-79 is Needs Work. 60-69 is Poor. Below 60 is Critical. Most small business websites score in the Needs Work range. A score above 80 places a site in the top tier of small business websites in Stackra's dataset.
What score should I aim for to outperform competitors?
A Growth Readiness Score above 80 places you in the Good tier and above the majority of small business websites. A score above 90 (Excellent) is achievable with focused effort on the top-priority recommendations. The highest-impact improvements are typically page speed, SEO fundamentals, and conversion signals -- the three pillars with the highest combined weight in the scoring model.
How does website performance vary by platform?
Performance varies significantly by platform. Shopify stores have among the highest Core Web Vitals pass rates. Wix improved dramatically year-over-year with no action from site owners. WordPress sites have the most variance -- the best-configured WordPress sites outperform all other platforms, but poorly configured ones are the slowest in the dataset. Squarespace and Webflow sit in the middle.
What is a good LCP, CLS, and INP score?
As a guide, Largest Contentful Paint is good at 2.5 seconds or less, Cumulative Layout Shift is good at 0.1 or less, and Interaction to Next Paint is good at 200 milliseconds or less. Values above these thresholds mean visitors are starting to feel the page is slow, jumpy, or unresponsive.
See where your website stands
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Want to improve your score first? or see how WordPress, Shopify, and Wix compare on performance.