Guides, checklists, and engineering notes on website performance, SEO, and growth readiness.
Is a 72 good? Is a B enough? Your website score means nothing if you don't know what's behind it. Here's how to read it, and use it to actually improve your site.
If you've ever wondered "why is my website so slow?" the answer is probably simpler than you think. Here are the most common causes and fixes you can do yourself.
Your website might look fine to you. But if visitors aren't turning into customers, something is broken. Here's how to spot the warning signs.
If your business isn't showing up on Google, the problem is usually a handful of fixable SEO issues. Here's what to look for and exactly how to fix each one.
You know your website should be fast. But how fast is fast enough? Here are the actual benchmarks that matter, and where most small business websites fall.
Before you spend thousands on a redesign, try these improvements. Most small business websites don't need to be rebuilt. They need a few key fixes.
Most SEO advice is written for big companies with big budgets. Here's what actually works for small businesses, and the common mistakes that waste your time.
You ran a website audit and got back 200 issues. Now what? Most audit reports create confusion, not clarity. Here's what to look for in a report that's actually useful.
Six tools. Different strengths, different price points, different audiences. Here is what each one does well and where it falls short.
A Growth Readiness Score tells you how prepared your website is to support real business growth, not just whether it has clean HTML.
Google ranks the mobile version of your site first. That has been the default since 2020. If your pages are slow, hard to tap, or break on small screens, you are losing rankings before a visitor even sees your offer.
AI search tools like ChatGPT, Perplexity, and Google AI Overviews generate answers from websites they can read and understand. GEO is the practice of making your site one of them.
Most audit tools show a raw schema list and call it a GEO check. Stackra splits signals into four groups by function: bot access per crawler, schema by purpose, entity clarity with confidence, and supporting infrastructure.
ChatGPT, Perplexity, and Google AI Overviews pull answers from websites. Whether your site gets cited depends partly on your platform. Here is what you can actually do on WordPress, Wix, and Squarespace.
Most businesses searching this question are looking in the wrong place. Training data cutoffs are rarely the issue. Here is what actually determines whether AI mentions your business.
Schema markup is the structured data that helps Google and AI systems understand your business. Here is which types small businesses need and how to add them.
PageSpeed Insights gives every website a score and a long list of recommendations. Here is what the score actually measures and which fixes move the needle.
A field guide from one week of real SEO and AI search work. No fluff, no agency upsell. The sixteen things most small business owners are never told and would benefit most from knowing.
A surprising number of small business websites are accidentally invisible to AI search. The fix takes five minutes. Here is exactly how to check and what to do if your site is blocking AI crawlers.
If you serve customers in a physical place, your Google Business Profile probably drives more search traffic than your website does. Here is the complete setup, what to fill in, what to skip, and the posting cadence that actually moves rankings.
Think of this as a website health check you can do yourself. Most small business websites have fixable problems hiding in plain sight. This checklist helps you find them.
These 7 mistakes show up on the majority of small business websites we've analyzed. Every one of them is costing you customers, and every one is fixable.
You take your car in for service. You get annual checkups. Your website needs the same attention. Here's what a website health check actually covers.
More traffic doesn't help if your website isn't converting. These 10 fixes focus on turning the visitors you already have into actual customers.
Most AI fetchers and many first-pass search crawls don't run JavaScript. Every React app starts as an empty HTML shell. Here's what a bot actually sees when it visits your site, and how to fix it.
The Benchmarks page prerendered as an 18KB empty shell, with grade bars and pillar scores completely missing. Three approaches tried. Two failed. Here's what finally worked.
The FAQ had 9 question headings in the HTML and zero answers. Not CSS-hidden, but actually absent from the DOM. Here's why popular UI libraries do this, and the native HTML fix.
If your site is invisible to ChatGPT, Claude, or Perplexity, the standard advice is to migrate to a server-rendered framework. That is sometimes the right call. Often it is overkill. Here is the short version of how to decide.
We found a 350KB unoptimized PNG logo on our own homepage. Converting it to WebP and resizing brought it to 2.4KB, a 99 percent reduction. Here is what we did and what to look for on your own site.
Mobile LCP of 6-7 seconds. Server response of 72ms. The problem was a scroll animation hiding our primary heading at opacity 0 until JavaScript hydrated. Here is what we found and how we fixed it.
Three AI personas (CMO, SEO, CTO) each contribute 30% of their pillar score. That's real influence. We had to earn the right to rely on it.
We run stackra.app through our own tool regularly. Here is a roundup of the performance issues we found and fixed, with before-and-after numbers for each one.
Before we shipped the GEO audit module, we ran the scan on Stackra's own site. Here is what it found and the four concrete changes we made in response.
You add a new marketing page, deploy it, and everything looks fine in the browser. But crawlers and AI fetchers see an empty HTML shell. The page was never added to the prerender route list, and nothing in the build warned you.