SEO fixes, performance improvements, audit walkthroughs, and conversion tips -- written for everyone responsible for a website, not just SEO pros. While you're here, see exactly where your own site stands.
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You add a new marketing page, deploy it, and everything looks fine in the browser. But crawlers and AI fetchers see an empty HTML shell. The page was never added to the prerender route list, and nothing in the build warned you.
Most AI fetchers and many first-pass search crawls don't run JavaScript. Every React app starts as an empty HTML shell. Here's what a bot actually sees when it visits your site, and how to fix it.
Three AI personas (CMO, SEO, CTO) each contribute 30% of their pillar score. That's real influence. We had to earn the right to rely on it.
We run stackra.app through our own tool regularly. Here is a roundup of the performance issues we found and fixed, with before-and-after numbers for each one.
Before we shipped the GEO audit module, we ran the scan on Stackra's own site. Here is what it found and the four concrete changes we made in response.
Most businesses searching this question are looking in the wrong place. Training data cutoffs are rarely the issue. Here is what actually determines whether AI mentions your business.
A surprising number of small business websites are accidentally invisible to AI search. The fix takes five minutes. Here is exactly how to check and what to do if your site is blocking AI crawlers.
AI search tools like ChatGPT, Perplexity, and Google AI Overviews generate answers from websites they can read and understand. GEO is the practice of making your site one of them.
You ran a website audit and got back 200 issues. Now what? Most audit reports create confusion, not clarity. Here's what to look for in a report that's actually useful.
A Growth Readiness Score tells you how prepared your website is to support real business growth, not just whether it has clean HTML.
Six tools. Different strengths, different price points, different audiences. Here is what each one does well and where it falls short, including how established each one actually is by the numbers.
A restaurant site, a SaaS product, and an auto dealer are not held to the same standard, and the data shows why. We measured 1.1 million US business websites across 26 industries on structured data, real-user Core Web Vitals, and conversion tooling. Here is where each sector actually lands.
Your platform sets a performance ceiling before you touch a single setting. Here is where WordPress, Shopify, Squarespace, Wix, Webflow, HubSpot CMS, and Duda actually land on Core Web Vitals, and why it matters more than most site owners realize.
You know your website should be fast. But how fast is fast enough? Here are the actual benchmarks that matter, and where most small business websites fall.
A field guide from one week of real SEO and AI search work. No fluff, no agency upsell. The sixteen things most small business owners are never told and would benefit most from knowing.
If your business isn't showing up on Google, the problem is usually a handful of fixable SEO issues. Here's what to look for and exactly how to fix each one.
Internal links are one of the few SEO levers you fully control. Here is how to connect your pages so search engines and customers can find what matters.
Your website might look fine to you. But if visitors aren't turning into customers, something is broken. Here's how to spot the warning signs.
More traffic doesn't help if your website isn't converting. These 10 fixes focus on turning the visitors you already have into actual customers.
Before you spend thousands on a redesign, try these improvements. Most small business websites don't need to be rebuilt. They need a few key fixes.
GA4 is Google's free analytics platform. Here is what it actually tracks, which two reports matter most for a small business, and how to get started without a marketing background.
Google Search Console tells you how Google sees your site: which pages are indexed, what queries are bringing visitors, and what technical errors are blocking your rankings.
The GA4 dashboard is overwhelming the first time you open it. This guide cuts through the noise and shows you the four reports and five numbers that give you a complete picture of how your site is performing.
There is no single best chatbot for every website. A check of 1.1 million small business sites shows the real pattern: which tool wins depends heavily on what kind of business is asking.
OpenTable and Resy get most of the press. A real check of restaurant websites shows a more crowded field, and two platforms most roundups skip entirely.
Most "best online booking software" lists rank six tools against each other as if they compete for the same customer. Real adoption data across 1.1 million small business websites shows they mostly do not.
Think of this as a website health check you can do yourself. Most small business websites have fixable problems hiding in plain sight. This checklist helps you find them.
You take your car in for service. You get annual checkups. Your website needs the same attention. Here's what a website health check actually covers.
These 7 mistakes show up on the majority of small business websites we've analyzed. Every one of them is costing you customers, and every one is fixable.
From the founder
Dispatches from a founder driving a car while it's being built. No polish, no content calendar. Just what's actually working.
No spam. Unsubscribe any time.
From the founder
Dispatches from a founder driving a car while it's being built. No polish, no content calendar. Just what's actually working.
No spam. Unsubscribe any time.
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