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StackraStackra

Stop Wasting Time on Generic Website Scans

Find out what's costing your business customers, and exactly what to do about it

One scan: Business-aware. Platform-aware. Prioritized.

2-5 minPrivateUp to 20 pages
Platform awareness on:WordPressWixShopifySquarespaceHubSpotWebflow+ custom sites
Insight

Three expert perspectives on your site

Each scores a different dimension of your site. Together, they make up your Stackra Report.

CMO

Chief Marketing & Experience Officer

Scores yourConversion & Trust

Does this site generate leads, is it credible?

CTA quality and above-fold placement
Hero message clarity and relevance
Trust signals and social proof
Contact forms and conversion paths
Brand credibility and first impression
SEO + GEO

Search Expert

Scores yourSearch Visibility

Can people find you, can AI see your site?

Title tags, meta descriptions, and headings
Content depth, structure, and freshness
Internal linking and crawlability
AI crawler access review
Business identity signals for AI detection
CTO

Technical Lead

Scores yourTechnical Confidence

Is this site fast, reliable, and safe?

Page load speed and resource optimization
Security headers, HTTPS, and supply-chain risks
Accessibility and inclusive design coverage
Tech stack health and software recency
Mobile performance benchmarks
Why it's different

Not just built for business owners, built for YOUR business

How Semrush, Ahrefs & Moz work

  • Output 200+ technical issues in a flat list
  • Written in SEO and developer vocabulary
  • No awareness of your platform or what's actually fixable
  • Subscription starts at $120/month

How Stackra works

  • Prioritized action plan: fix this first, then this
  • Written in plain language for business owners
  • Platform-aware: knows what's fixable on Shopify, Wix, WordPress
  • No installs, no code, no setup required
Platform detection

Tailored to your platform, not just your score

Every recommendation accounts for what you can actually change on your platform. Generic audits can't do this.

WordPress
~43%of the web

Key insights

  • No page cache: every uncached request runs full PHP and a database query

  • Page builder overhead (Elementor on 43% of sites) is structural, not a misconfiguration

  • Site-wide noindex left on after launch is the most common cause of zero search traffic

Shopify
~5%of the web

Key insights

  • Legacy OS 1.0 theme: 15-30 Lighthouse points slower than a modern OS 2.0 theme

  • App scripts loading on every page, including apps only needed at checkout

  • Heavy product images: Shopify handles format conversion, not source file weight

Wix
~4%of the web

Key insights

  • Heavy hero images uploaded at full resolution: Wix converts format, not file weight

  • App Market scripts load on every page with no way to conditionally load by page type

  • Third-party embeds (Calendly, HubSpot chat) bypass Wix's optimization layer entirely

Process

How it works

01

Enter URL

Paste any website address.
No installs, no code, no setup required.

02

Crawl & Analyze

Tech detection, Google PageSpeed Insights performance testing, accessibility audits, and visual design analysis all run in parallel.

03

Get Your Stackra Report

Your Stackra Report includes a Growth Readiness Score, three expert reviews, and a prioritized action plan.

What you'll receive

The Stackra Report

Every scan produces the same three outputs. No tiers, no upsells.

Growth Readiness Score

A scored rating broken down across three pillars: Conversion & Trust, Search Visibility, and Technical Confidence.

See your score. Know what's dragging it down.

Expert Review

Assessments from three perspectives: a Chief Marketing & Experience Officer, Search Expert, and Technical Lead, each with in-depth industry insights and best practices.

Written by role. Each expert owns their domain.

Action Plan

Prioritized quick wins and longer-term improvements, each tied to a specific finding with a clear reason why it matters.

Start with the top fixes. Skip the noise.

Our approach

Built to give you clarity, not noise

Most audits surface hundreds of issues with no guidance on what actually matters. Every Stackra Report is built around one principle: surface what's important, say why, and make the path forward clear.

Evidence-backed findings

Every recommendation links to the exact signal that triggered it. Not a generic checklist.

Business-type scoring

Benchmarks adjust to your site type. A law firm and an e-commerce store are scored differently.

Scores anchored to data

70% of every score comes from measured signals. AI adds strategic context, not fabricated numbers.

Transparent about limits

If bot protection or a Cloudflare wall blocks a page, the system detects it and says so.

Example finding

Page speed: main content loads in 5.8s

Above the 2.5s threshold, likely hurting rankings and bounce rate

Compress and lazy-load hero image

Switching to WebP + lazy loading can cut load time by 60-70%

Signal detected. Root cause identified. Fix explained. Not a number on a dashboard.

How scoring works
Analysis

What gets analyzed

Six analysis layers run on every scan. Select each one to see what it covers.

Multi-Page Crawl

Crawls up to 20 pages to build a complete picture of your site architecture.

Internal link mapping
Page-level performance snapshots
Cross-page content consistency
Navigation structure analysis
Above-fold content evaluation
Technology Detection

Identifies your CMS, analytics, frameworks, and security tools automatically.

CMS & framework identification
Analytics & tracking pixels
CDN & hosting provider
JavaScript libraries & versions
Marketing & chat widgets
Ecommerce platform detection
Accessibility Audit

Checks that your site is usable by everyone, across critical, serious, and moderate issue levels.

Color contrast ratios
Screen reader labels and page landmarks
Keyboard navigation paths
Image alt text coverage
Form label associations
Focus management & tab order
Performance Scoring

Page speed scores and performance metrics that affect user experience and search rankings.

How fast the main content appears
Visual stability as the page loads
Response time when visitors interact
Total page weight & resource count
Render-blocking asset detection
Image optimization analysis
Security Assessment

Checks for HTTPS, security headers, and known supply-chain vulnerabilities.

HTTPS and browser security protection
Content security policy headers
Clickjacking prevention
Polyfill.io supply-chain risk
Mixed content detection
Security header completeness
Expert Reviews

Three expert perspectives (marketing, search, and technical) each score and review a different dimension of your site.

Growth & conversion strategy (CMO)
Search visibility & content quality (SEO)
Technical performance & security (CTO)
Recommendations tailored to your business type
Visual trust and first impression analysis
CTA quality and placement review
Feedback

What people are saying

Real responses from early users. Names kept private.

"It looks great! I could see myself using this, fixing the changes on my own (since my budget is almost $0 lol), then re-scanning to see if they are fixed."

SB

Small business owner

After first scan

"Very insightful - easy to use and great information especially for people like me who aren't that knowledgeable in this space!"

MM

Marketing manager

Early user

"The analysis was great. Now I want it to tell me what to do to fix it. Or even fix it for me. Amazing."

SF

Startup founder

Complete analysis

Resources

Further reading

Guides to help you understand and improve your website.

Free Website Audit Checklist for Small Businesses

A practical checklist covering the things that actually matter for small business websites.

What Stackra Detects for GEO, and Why It Is Different

Stackra splits GEO into four signal groups: bot access per AI crawler, schema by function, entity clarity, and supporting infrastructure signals.

7 Website Mistakes That Cost Small Businesses Customers

The most common, fixable website mistakes we see across thousands of small business sites.

10 Quick Website Fixes That Actually Increase Conversions

Targeted improvements that move visitors closer to taking action, ranked by effort vs. impact.

Ready to see how your site stacks up?

Free scan. Your score, expert review, and action plan in minutes.