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Contentful Benchmarks
Contentful is a headless CMS for managing structured content across channels. This page shows how Contentful sites perform and what they run, from a sample of 11,162 sites.
About Contentful
Built for
Midmarket and enterprise teams delivering content to websites, apps, and other digital products.
Most common use
Headless corporate or marketing website.
Strengths
- API first content delivery
- Strong localization and governance
- Works across multiple channels
Watch-outs
- Frontend is a separate build
- Usage based pricing can grow
- Good content modeling is important early
Performance overview
47%
CWV pass rate
2,705 field-data sites
2.1s
Median LCP
125ms
Median INP
0.00
Median CLS
Tool adoption
Analytics78%
CDN74%
Tag manager62%
Email capture53%
Cookie compliance40%
Marketing automation26%
Live chat17%
Maps11%
Payments11%
A/B testing11%
CRM9%
Reviews6%
Booking2%
SEO plugins2%
Reservations0%
Structured data and SEO markup
Open Graph72%
Canonical tag65%
Twitter Card53%
JSON-LD42%
Organization schema30%
WebSite schema23%
Microdata10%
LocalBusiness schema5%
Breadcrumb schema4%
Product schema4%
FAQPage schema4%
Article schema2%
Most-used tools
Analytics
- 1Google Analytics
- 2Facebook Pixel
- 3Microsoft Clarity
SEO
- 1Yoast SEO
- 2BrightEdge
- 3Ahrefs
Live chat
- 1Zendesk
- 2WhatsApp Business Chat
- 3Intercom
Reviews
- 1Trustpilot
- 2Bazaarvoice Reviews
- 3Yotpo Reviews
Booking
- 1Periodic
- 2Calendly
- 3Chili Piper
CDN
- 1Cloudflare
- 2Amazon CloudFront
- 3Amazon S3
Marketing automation
- 1HubSpot
- 2MailChimp
- 3Salesforce Marketing Cloud Account Engagement
Cookie compliance
- 1OneTrust
- 2Cookiebot
- 3Usercentrics
Top countries
ukdeauca
See how your Contentful site compares
Run a free scan and measure your site against these Contentful benchmarks.
Percentages show the share of Contentful sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.