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Craft CMS Benchmarks

Craft CMS is a flexible content management system aimed at custom built websites. This page shows how Craft CMS sites perform and what they run, from a sample of 2,533 US websites.

About Craft CMS

Built for

Developers, agencies, and organizations building bespoke content driven sites for small to mid sized projects.

Most common use

Custom marketing or editorial website.

Strengths
  • Flexible content modeling
  • Clean authoring experience
  • Developer friendly architecture
Watch-outs
  • Usually needs developer setup
  • Plugin ecosystem is smaller than WordPress
  • Ecommerce typically needs extra products

What we see on Craft CMS sites

What Craft CMS does well
  • Craft sites are built by developers who chose Craft specifically, and it shows. URL structure, canonical implementation, and schema markup are more deliberate than on any plugin-driven platform.
  • Content modeling is a genuine Craft strength -- the sections and fields system creates content that's structured intentionally, not retrofitted.
  • We rarely see the plugin-conflict chaos that appears on WordPress. The tighter ecosystem has fewer collisions.
Common issues
  • High developer cost means content updates are often delayed. Technically excellent sites with content that hasn't changed since launch.
  • Ecommerce requires Craft Commerce as an add-on -- the added complexity creates additional failure surfaces.
  • Image optimization is manual unless explicitly implemented. Craft doesn't compress or optimize images by default.
Things we've noticed
  • Craft CMS sites have among the highest average Stackra GRS scores in our database. Intentional builds score well across every pillar -- performance, SEO, and conversion signals all trend higher than platform averages.
  • Craft CMS sites show the lowest rate of plugin-related errors and inconsistencies in our corpus. The tighter ecosystem produces cleaner, more predictable output than the WordPress plugin market.

Businesses that use Craft CMS

The industries most commonly running Craft CMS sites.

#1Nonprofits#2B2B services#3Retail#4Hospitality#5Entertainment

Craft CMS performance overview

77%
CWV pass rate
1,392 field-data sites
1.8s
Median LCP
75ms
Median INP
0.00
Median CLS

Craft CMS tool adoption

Analytics93%
CDN82%
Email capture69%
Tag manager59%
SEO plugins55%
Marketing automation32%
Cookie compliance14%
CRM8%
Maps8%
Live chat6%
Payments2%
A/B testing2%
Booking1%
Reviews0%
Reservations0%

Craft CMS structured data and SEO markup

Open Graph93%
Canonical tag86%
Twitter Card84%
JSON-LD71%
Breadcrumb schema65%
Organization schema50%
LocalBusiness schema33%
WebSite schema26%
Microdata6%
Product schema2%
Article schema1%
FAQPage schema0%

Most-used tools on Craft CMS sites

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Cloudflare Browser Insights
SEO
  • 1SEOmatic
  • 2Ahrefs
  • 3BrightEdge
Live chat
  • 1Zendesk
  • 2HubSpot Chat
  • 3LiveChat
Reviews
  • 1Trustpilot
  • 2Feefo
  • 3Bazaarvoice Reviews
Booking
  • 1FareHarbor
  • 2Calendly
  • 3Cloudbeds
CDN
  • 1Cloudflare
  • 2cdnjs
  • 3jsDelivr
Marketing automation
  • 1MailChimp
  • 2HubSpot
  • 3Salesforce Marketing Cloud Account Engagement
Cookie compliance
  • 1CookieYes
  • 2OneTrust
  • 3Cookiebot

Top countries for Craft CMS sites

uscoccuk

See how your site compares

Run a free scan and see how your site stacks up against these benchmarks.

Percentages show the share of Craft CMS sites where each signal was detected. Data covers US websites only. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, business-type classification, and analysis are Stackra's own.