All platformsCMS
Ghost Benchmarks
Ghost is an open-source publishing platform focused on blogs, newsletters, and memberships. This page shows how Ghost sites perform and what they run, from a sample of 5,765 sites.
About Ghost
Built for
Publishers, creators, and media teams focused on content and subscriptions.
Most common use
A blog or online publication.
Strengths
- Clean writing and editing experience
- Built-in memberships and newsletters
- Good performance and modern stack
Watch-outs
- Less general-purpose than WordPress
- Theme ecosystem is smaller
- Custom features may need development
Performance overview
86%
CWV pass rate
509 field-data sites
1.2s
Median LCP
50ms
Median INP
0.00
Median CLS
Tool adoption
CDN96%
Analytics88%
Email capture45%
Payments33%
Tag manager18%
Cookie compliance9%
Marketing automation8%
Live chat7%
CRM3%
SEO plugins3%
Maps1%
A/B testing1%
Reviews1%
Booking0%
Reservations0%
Structured data and SEO markup
Open Graph99%
Canonical tag98%
JSON-LD98%
Twitter Card98%
Organization schema97%
WebSite schema93%
Article schema8%
Microdata3%
Breadcrumb schema3%
Product schema2%
FAQPage schema1%
LocalBusiness schema1%
Most-used tools
Analytics
- 1Google Analytics
- 2Tinybird
- 3Cloudflare Browser Insights
SEO
- 1Yoast SEO
- 2RankMath SEO
- 3Ahrefs
Live chat
- 1WhatsApp Business Chat
- 2Zendesk
- 3Intercom
Reviews
- 1Trustindex
- 2Trustpilot
- 3Trusted Shops
Booking
- 1Calendly
- 2GetYourGuide
- 3FareHarbor
CDN
- 1jsDelivr
- 2Cloudflare
- 3jQuery CDN
Marketing automation
- 1MailChimp
- 2HubSpot
- 3Sendinblue
Cookie compliance
- 1Funding Choices
- 2CookieYes
- 3iubenda
Top countries
iodeukco
See how your Ghost site compares
Run a free scan and measure your site against these Ghost benchmarks.
Percentages show the share of Ghost sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.