All platformsEcommerce
Gumroad Benchmarks
A platform for selling digital products, subscriptions, and simple physical goods. This page shows how Gumroad sites perform and what they run, from a sample of 4,190 sites.
About Gumroad
Built for
Independent creators and small businesses selling directly to audiences.
Most common use
Digital product storefront.
Strengths
- Quick to launch
- Built-in payments and delivery
- Simple creator-focused workflows
Watch-outs
- Limited storefront customization
- Platform fees can affect margins
- Not ideal for complex catalogs
Performance overview
43%
CWV pass rate
182 field-data sites
1.9s
Median LCP
75ms
Median INP
0.00
Median CLS
Tool adoption
Analytics100%
CDN99%
Payments98%
Email capture97%
Live chat0%
Tag manager0%
Marketing automation0%
CRM0%
Maps0%
Cookie compliance0%
Reviews0%
Booking0%
Reservations0%
SEO plugins0%
A/B testing0%
Structured data and SEO markup
Open Graph99%
Microdata84%
Canonical tag2%
JSON-LD1%
Twitter Card1%
Organization schema1%
Product schema0%
WebSite schema0%
FAQPage schema0%
Breadcrumb schema0%
LocalBusiness schema0%
Article schema0%
Most-used tools
Analytics
- 1Google Analytics
- 2Cloudflare Browser Insights
- 3Facebook Pixel
Live chat
- 1Crisp Live Chat
- 2WhatsApp Business Chat
- 3Tawk.to
Reviews
- 1Trustpilot
CDN
- 1Amazon S3
- 2Cloudflare
- 3cdnjs
Marketing automation
- 1MailChimp
- 2OneSignal
- 3HighLevel
Cookie compliance
- 1Funding Choices
- 2Osano
Top countries
coaiioau
See how your Gumroad site compares
Run a free scan and measure your site against these Gumroad benchmarks.
Percentages show the share of Gumroad sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.