All platformsCMS
HubSpot CMS Benchmarks
HubSpot CMS is a hosted CMS integrated with HubSpot's CRM and marketing tools. This page shows how HubSpot CMS sites perform and what they run, from a sample of 23,173 sites.
About HubSpot CMS
Built for
Marketing teams and businesses that want website management closely connected to CRM, automation, and lead generation.
Most common use
A marketing website or landing page.
Strengths
- Tight CRM and marketing integration
- Managed hosting and security
- Personalization and analytics features
Watch-outs
- Costs increase at higher tiers
- Platform conventions shape development choices
- Best value often assumes broader HubSpot use
Performance overview
72%
CWV pass rate
4,016 field-data sites
1.5s
Median LCP
75ms
Median INP
0.00
Median CLS
Tool adoption
Marketing automation100%
CDN100%
Analytics94%
Email capture74%
Tag manager59%
Cookie compliance50%
Live chat43%
CRM9%
Maps5%
Payments4%
A/B testing3%
SEO plugins2%
Reviews2%
Booking1%
Reservations0%
Structured data and SEO markup
Open Graph100%
Twitter Card100%
Canonical tag90%
JSON-LD33%
Organization schema19%
WebSite schema8%
Product schema4%
LocalBusiness schema3%
FAQPage schema3%
Microdata3%
Breadcrumb schema3%
Article schema1%
Most-used tools
Analytics
- 1Google Analytics
- 2HubSpot Analytics
- 3Facebook Pixel
SEO
- 1Ahrefs
- 2Yoast SEO
- 3BrightEdge
Live chat
- 1HubSpot Chat
- 2Zendesk
- 3WhatsApp Business Chat
Reviews
- 1Trustpilot
- 2Trustindex
- 3Feefo
Booking
- 1Calendly
- 2Chili Piper
- 3FareHarbor
CDN
- 1Cloudflare
- 2cdnjs
- 3jsDelivr
Marketing automation
- 1HubSpot
- 2MailChimp
- 3Salesforce Marketing Cloud Account Engagement
Cookie compliance
- 1HubSpot Cookie Policy Banner
- 2Cookiebot
- 3AdRoll CMP System
Top countries
auukjpde
See how your HubSpot CMS site compares
Run a free scan and measure your site against these HubSpot CMS benchmarks.
Percentages show the share of HubSpot CMS sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.