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Magento Benchmarks

Magento is an ecommerce platform for highly customizable online stores and large catalogs. This page shows how Magento sites perform and what they run, from a sample of 25,000 sites.

About Magento

Built for

Mid market and enterprise merchants that need extensive ecommerce customization, integrations, and multi store capabilities.

Most common use

A large online retail store.

Strengths
  • Highly customizable ecommerce architecture
  • Supports large catalogs and multi store setups
  • Strong feature depth for complex commerce
Watch-outs
  • Resource intensive to host and maintain
  • Usually requires specialized developers
  • Implementation and ownership costs can be high

Performance overview

48%
CWV pass rate
3,094 field-data sites
2.2s
Median LCP
75ms
Median INP
0.00
Median CLS

Tool adoption

Analytics87%
CDN65%
Tag manager62%
Email capture53%
Marketing automation32%
Payments30%
Live chat30%
Cookie compliance24%
Reviews15%
Maps6%
A/B testing5%
CRM3%
SEO plugins2%
Booking1%
Reservations0%

Structured data and SEO markup

JSON-LD47%
Canonical tag40%
WebSite schema36%
Open Graph32%
Organization schema31%
Microdata13%
Twitter Card8%
Breadcrumb schema8%
Product schema6%
FAQPage schema4%
LocalBusiness schema4%
Article schema1%

Most-used tools

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Cloudflare Browser Insights
SEO
  • 1Yoast SEO
  • 2Ahrefs
  • 3All in One SEO
Live chat
  • 1WhatsApp Business Chat
  • 2Zendesk
  • 3Tawk.to
Reviews
  • 1Trustpilot
  • 2Trusted Shops
  • 3Yotpo Reviews
Booking
  • 1Calendly
  • 2Regiondo
  • 3FareHarbor
CDN
  • 1Cloudflare
  • 2Amazon S3
  • 3cdnjs
Marketing automation
  • 1MailChimp
  • 2Klaviyo
  • 3Sendinblue
Cookie compliance
  • 1Cookiebot
  • 2OneTrust
  • 3Usercentrics

Top countries

deuknlbr

See how your Magento site compares

Run a free scan and measure your site against these Magento benchmarks.

Percentages show the share of Magento sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.