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Sanity Benchmarks

Sanity is a headless CMS for structured content delivered by APIs. This page shows how Sanity sites perform and what they run, from a sample of 12,027 sites.

About Sanity

Built for

Developer led teams managing content across websites, apps, and multiple digital channels.

Most common use

Headless marketing website.

Strengths
  • Flexible structured content models
  • API first delivery
  • Real time collaborative editing
Watch-outs
  • Frontend must be built separately
  • Implementation usually needs developers
  • Content modeling requires upfront planning

Performance overview

62%
CWV pass rate
1,989 field-data sites
1.9s
Median LCP
100ms
Median INP
0.00
Median CLS

Tool adoption

Analytics80%
Email capture60%
CDN59%
Tag manager45%
Cookie compliance22%
Marketing automation21%
Live chat17%
Payments6%
CRM6%
Maps5%
Reviews4%
A/B testing3%
Booking1%
SEO plugins1%
Reservations0%

Structured data and SEO markup

Open Graph83%
Twitter Card70%
Canonical tag56%
JSON-LD41%
Organization schema28%
WebSite schema21%
FAQPage schema6%
Breadcrumb schema5%
LocalBusiness schema4%
Product schema3%
Microdata3%
Article schema1%

Most-used tools

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Vercel Analytics
SEO
  • 1Yoast SEO
  • 2Ahrefs
  • 3BrightEdge
Live chat
  • 1WhatsApp Business Chat
  • 2Zendesk
  • 3Intercom
Reviews
  • 1Trustpilot
  • 2Yotpo Reviews
  • 3Judge.me
Booking
  • 1Calendly
  • 2Chili Piper
  • 3FareHarbor
CDN
  • 1Cloudflare
  • 2Netlify
  • 3Amazon S3
Marketing automation
  • 1HubSpot
  • 2MailChimp
  • 3Klaviyo
Cookie compliance
  • 1Cookiebot
  • 2OneTrust
  • 3CookieYes

Top countries

noukaunl

See how your Sanity site compares

Run a free scan and measure your site against these Sanity benchmarks.

Percentages show the share of Sanity sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.