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Shopify Benchmarks
Shopify is a hosted ecommerce platform for selling products online and in person. This page shows how Shopify sites perform and what they run, from a sample of 25,000 sites.
About Shopify
Built for
Small to mid sized merchants, plus some larger brands, that want managed ecommerce infrastructure and fast launch.
Most common use
An online store.
Strengths
- Fast store setup and managed hosting
- Large app and theme ecosystem
- Strong checkout and payment tools
Watch-outs
- App and transaction costs can add up
- Custom features may need apps or Liquid
- Content management is lighter than full CMSs
Performance overview
88%
CWV pass rate
3,429 field-data sites
1.4s
Median LCP
100ms
Median INP
0.00
Median CLS
Tool adoption
CDN99%
Analytics84%
Payments78%
Email capture48%
Marketing automation42%
Reviews36%
Live chat32%
Tag manager18%
Cookie compliance7%
CRM3%
Maps3%
A/B testing2%
SEO plugins2%
Booking1%
Reservations0%
Structured data and SEO markup
Canonical tag99%
Open Graph99%
Twitter Card96%
Organization schema85%
JSON-LD79%
WebSite schema67%
Microdata20%
Breadcrumb schema13%
Product schema11%
FAQPage schema3%
LocalBusiness schema2%
Article schema0%
Most-used tools
Analytics
- 1Google Analytics
- 2Facebook Pixel
- 3Microsoft Clarity
SEO
- 1Avada SEO
- 2Yoast SEO for Shopify
- 3Ahrefs
Live chat
- 1Shopify Chat
- 2WhatsApp Business Chat
- 3Zendesk
Reviews
- 1Judge.me
- 2Loox
- 3Trustpilot
Booking
- 1BookThatApp
- 2Calendly
- 3FareHarbor
CDN
- 1Cloudflare
- 2Google Hosted Libraries
- 3cdnjs
Marketing automation
- 1Klaviyo
- 2MailChimp
- 3PushOwl
Cookie compliance
- 1Pandectes
- 2iubenda
- 3Cookiebot
Top countries
ukaudein
See how your Shopify site compares
Run a free scan and measure your site against these Shopify benchmarks.
Percentages show the share of Shopify sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.