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Published Studies

Original research from Stackra's own corpus of over a million US small business websites. Every finding here is stress-tested before it ships, and the methodology is published alongside the result, not buried in a footnote.

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Does a CRM Actually Help Your Website's Authority? We Checked 1.2 Million Small Businesses

Schema markup gets pitched as an SEO must-do. Across 1.2 million small business websites, it barely mattered once you knew the industry. What actually predicted higher web authority in every industry we tested: whether the business runs a CRM or marketing automation tool.

9 min readJuly 5, 2026