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Substack Benchmarks
Substack is a hosted newsletter and publishing platform with built in subscriptions and payments. This page shows how Substack sites perform and what they run, from a sample of 23,011 sites.
About Substack
Built for
Independent writers, journalists, and niche publishers that want email delivery, audience management, and paid subscriptions.
Most common use
An email newsletter publication page.
Strengths
- Simple newsletter publishing workflow
- Built in paid subscription tools
- Managed delivery and audience infrastructure
Watch-outs
- Website customization is limited
- Brand and reader experience follow platform patterns
- Audience and payments are tied to platform systems
Performance overview
96%
CWV pass rate
2,766 field-data sites
1.4s
Median LCP
100ms
Median INP
0.00
Median CLS
Tool adoption
Analytics100%
CDN100%
Email capture87%
Live chat82%
Tag manager6%
Payments0%
Marketing automation0%
CRM0%
Booking0%
Reviews0%
Reservations0%
SEO plugins0%
Maps0%
A/B testing0%
Cookie compliance0%
Structured data and SEO markup
Open Graph100%
Twitter Card100%
Canonical tag100%
JSON-LD99%
Organization schema94%
WebSite schema94%
Product schema1%
Article schema0%
Microdata0%
LocalBusiness schema0%
FAQPage schema0%
Breadcrumb schema0%
Most-used tools
Analytics
- 1Google Analytics
- 2Cloudflare Browser Insights
- 3Datadog
Live chat
- 1Zendesk
- 2WhatsApp Business Chat
Booking
- 1Calendly
CDN
- 1Cloudflare
- 2Imgix
- 3cdnjs
Marketing automation
- 1HubSpot
- 2MailChimp
- 3Sendinblue
Top countries
coukioai
See how your Substack site compares
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Percentages show the share of Substack sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.