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Wix Benchmarks

Wix is a hosted website builder for creating sites with visual editing and apps. This page shows how Wix sites perform and what they run, from a sample of 25,000 sites.

About Wix

Built for

Individuals, small businesses, and creators that want an all in one site builder with low technical overhead.

Most common use

A small business or personal website.

Strengths
  • Easy visual editing
  • Large template and app ecosystem
  • Managed hosting and maintenance
Watch-outs
  • Template switching is limited after launch
  • Complex custom architecture is constrained
  • Pricing and feature tiers can be fragmented

Performance overview

86%
CWV pass rate
1,601 field-data sites
1.1s
Median LCP
50ms
Median INP
0.00
Median CLS

Tool adoption

CDN99%
Analytics46%
Email capture44%
Tag manager15%
Live chat14%
Marketing automation4%
Cookie compliance3%
Payments1%
Reviews1%
CRM1%
Booking1%
Reservations0%
A/B testing0%
SEO plugins0%
Maps0%

Structured data and SEO markup

Open Graph100%
Twitter Card100%
Canonical tag100%
JSON-LD98%
WebSite schema96%
LocalBusiness schema55%
Organization schema2%
Product schema1%
FAQPage schema1%
Breadcrumb schema1%
Microdata0%
Article schema0%

Most-used tools

Analytics
  • 1Google Analytics
  • 2Facebook Pixel
  • 3Google Analytics Enhanced eCommerce
SEO
  • 1Ahrefs
  • 2Alli
  • 3Yoast SEO
Live chat
  • 1WhatsApp Business Chat
  • 2Facebook Chat Plugin
  • 3Zendesk
Reviews
  • 1Fera
  • 2Kudobuzz
  • 3Trustpilot
Booking
  • 1Calendly
  • 2FareHarbor
  • 3Cloudbeds
CDN
  • 1Google Cloud CDN
  • 2Cloudflare
  • 3cdnjs
Marketing automation
  • 1Mailmunch
  • 2HubSpot
  • 3MailChimp
Cookie compliance
  • 1Usercentrics
  • 2CookieYes
  • 3Funding Choices

Top countries

ukbrdeca

See how your Wix site compares

Run a free scan and measure your site against these Wix benchmarks.

Percentages show the share of Wix sites where each signal was detected. Benchmarks derived from public web-performance datasets (HTTP Archive and the Chrome UX Report); cleaning, platform classification, and analysis are Stackra's own.