Review management software roundups usually mix two different jobs into one list: collecting reviews of a business (any business, any industry) and collecting reviews of individual products (ecommerce specifically). Stackra checked adoption across 1.2 million verified US small business websites, and the split shows up clearly in the data.
What businesses actually install
Ranked by real detected installs.
| Tool | Sites detected | What it actually does |
|---|---|---|
| Trustindex | 25,960 | Aggregates Google/Facebook reviews, any business |
| Judge.me | 14,428 | Ecommerce product reviews (Shopify/WooCommerce) |
| Yotpo Reviews | 5,139 | Ecommerce product reviews, mainly Shopify |
| Trustpilot | 4,089 | Business-wide reviews, any business |
| Loox | 2,439 | Ecommerce photo/video product reviews |
| Stamped | 1,841 | Ecommerce product reviews and loyalty |
| Okendo | 1,148 | Ecommerce product reviews |
Source: Stackra analysis of stackra_us_corpus, 1.2 million US business websites, May 2026 HTTP Archive crawl. Rich Plugins Reviews (a general-purpose WordPress reviews plugin) also appears at meaningful volume alongside Trustindex.
Two different jobs, and most of this list is actually the ecommerce one
Judge.me, Yotpo, Loox, Stamped, and Okendo, five of the seven tools here, are ecommerce product-review apps, mostly built for Shopify. They collect star ratings and photo reviews on individual product pages, and only make sense if you run a store with individual products to review. If you are not running an online store, none of these five apply to you at all, regardless of how often they show up in "best review software" rankings.
Trustindex and Trustpilot: the tools for any business, not just stores
Trustindex leads real adoption by a wide margin and works for any business type: it pulls in your existing Google and Facebook reviews and displays them on your site, rather than asking customers to leave a new, separate review. Trustpilot works differently, it is its own independent review platform that customers review you on directly, with a public profile page separate from your site. Trustindex is the lower-effort pick if you already have Google reviews worth showing off; Trustpilot is the better pick if you want a third-party-verified reputation page you can point people to.
If you run an ecommerce store specifically
Judge.me is the most installed of the five ecommerce-focused tools and has a genuinely useful free tier. Yotpo and Stamped both bundle reviews with loyalty-program features, worth it if you want both in one tool. Loox is specifically built around photo and video reviews, useful if visual proof matters more than star ratings for what you sell.
How we got this data
Every figure above comes from Stackra's own corpus: 1.2 million verified US small business websites, built from HTTP Archive's monthly crawl and automated technology detection that identifies these tools by matching known code patterns on each page.
Frequently asked questions
Common questions about picking review management software.
What is the best review management software for a small business?
If you are not running an ecommerce store, Trustindex is the most installed option in Stackra's data and works by pulling in reviews you already have on Google and Facebook. Trustpilot is a strong alternative if you want an independent, third-party-verified review profile instead.
What is the best review software for a Shopify store?
Judge.me is the most installed ecommerce product-review app in the data and has a solid free tier. Yotpo and Stamped are worth considering if you also want loyalty-program features bundled in, and Loox if photo and video reviews matter more than star ratings for your products.
Do I need review software if I already have Google reviews?
You do not need new reviews, but a tool like Trustindex still helps by displaying your existing Google and Facebook reviews directly on your website, where a visitor sees them without leaving your site to check.