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Guide9 min readAugust 23, 2026

What Tools Restaurants Actually Run on Their Websites

Most 'best tools for restaurants' lists are opinion. We measured 137,970 US restaurant sites (and 242,371 worldwide) to see which platforms they actually run, what each one does, and where the whole category leaves money on the table.

LB
Luke Beck·Founder, Stackra

Every 'best tools for restaurants' list is the same handful of names someone happens to like, with no way to tell whether real restaurants use any of them. So we checked directly. Full disclosure first: this is built on Stackra's own data, and we sell a website audit, so weigh the one suggestion at the end with that in mind. Everything before it is just the numbers.

Our corpus covers 137,970 verified US restaurant websites. The US numbers come from our own extended-signal detection, run across every one of those sites, so we can see what restaurants actually install instead of what gets the most marketing budget. We cross-check it against public web-scale datasets: Common Crawl for the page inventory, the HTTP Archive for technology adoption (and for the worldwide figures, where it is our source), and the Chrome UX Report for real-world performance. Every US figure is the 2026 vintage. Detection can miss fully custom builds, so read each share as a floor, not a ceiling.

Bar chart ranking the ordering and commerce platforms US restaurant sites run, from Squarespace Commerce and Wix eCommerce down to OpenTable and Resy.
How 137,970 US restaurant sites sell and take bookings online, by platform share. Source: Stackra corpus, US, 2026.

The stack almost every restaurant shares

Three things show up on most restaurant sites. Analytics leads at 63.4%, almost always Google Analytics. An online ordering or commerce layer follows at 61.9%, mostly the general-purpose platforms: Squarespace Commerce (14.0%), Wix eCommerce (8.1%), WooCommerce (3.6%), and Square Online (3.1%). A business email service sits at 45.5%, usually Google Workspace or Microsoft 365. Marketing tags round it out at 27.1%, led by Google Tag Manager with the restaurant-specific SpotHopper and MailChimp behind it. Each share is the percentage of all 137,970 sites.

The ordering and reservation platforms, ranked

Dedicated restaurant platforms are where the recognizable names appear. By installed base, Bentobox (3.6%) and Popmenu (3.4%) lead, followed by Slice (2.1%), then the reservation names OpenTable (1.9%) and Resy (1.4%). Only 13.8% of restaurant sites run any dedicated booking or ordering tool at all, so a purpose-built flow is still a differentiator, not table stakes. If you are weighing the reservation options specifically, we broke those down in our restaurant reservation software data.

Bar chart of the dedicated ordering and reservation platforms restaurants run, led by Bentobox and Popmenu, then Slice, OpenTable, and Resy.
Dedicated ordering and reservation platforms, as a share of all 137,970 US restaurant sites. Source: Stackra corpus, US, 2026.

Who uses what, and what each one is

Here is the plain-English version: the named restaurant platforms, what each one actually does, and how common it is on US restaurant sites versus restaurants worldwide. The US column is our own extended-signal detection run across the full US corpus; the worldwide column is from HTTP Archive, the only source that covers the whole web.

The restaurant platforms: what they are, and who runs them
PlatformWhat it isUS restaurantsWorldwide
BentoboxRestaurant website builder with online ordering3.6%2.4%
PopmenuRestaurant websites, digital menus, and marketing3.4%2.3%
SliceOnline ordering, built for pizzerias2.1%1.2%
OpenTableTable reservations1.9%1.6%
ResyTable reservations1.4%1.1%
GloriaFoodFree online ordering, big outside the US0.9%2.8%
FoodBookingFree ordering and reservation widget0.9%2.8%
SevenRoomsReservations and guest data for upscale venues0.2%0.1%

US restaurants n = 137,970; worldwide n = 242,371 restaurant sites. US shares are from Stackra's own extended-signal detection on the full US corpus; worldwide shares are from HTTP Archive, the only world-scale source. The two methods agree closely on US sites (Bentobox reads 3.6% either way), so the gaps here are geography, not detection. Source: Stackra corpus and HTTP Archive, 2026.

One thing worth noticing: the US and world lists do not match. GloriaFood and FoodBooking sit near the bottom for US restaurants but are the two most common platforms worldwide, because they are free tools with a big international following. Across all the platforms the two lists correlate at only r = 0.56, so a global average is a poor stand-in for the US market. That is why we label every number US or worldwide instead of blending them.

The biggest gap: reviews

Just 1.7% of restaurant sites run any on-site review tool, and Trustindex leads the few that do. For a business where the decision is driven by social proof, that is the clearest gap in the data. The reviews already exist on Google and Yelp; almost no restaurant surfaces them on the page where the booking actually happens. It is the same pattern we found across service industries in our review management software data, and it maps straight to where sites quietly lose leads.

How restaurant sites perform

Restaurants do well on speed. 73.7% pass Google's Core Web Vitals and the median largest-contentful-paint is 1.3 seconds, comfortably inside the 2.5 second target and better than most industries we measure. The likely reason is that so many restaurants run on managed platforms that handle performance for them. These figures come from field data in the Chrome UX Report, not a one-off lab test.

What this means for your site

Analytics, business email, and an ordering layer are the baseline. If you are missing one, you are behind the median restaurant. The room to stand out is in booking and reviews, the two things that turn a visitor into a covered table.

  • Baseline you should already have: analytics, business email, and an online ordering or commerce layer.
  • Differentiators most restaurants skip: a dedicated reservation or ordering platform (only 13.8% run one) and on-site reviews (only 1.7%).
  • For a website-first platform, Bentobox and Popmenu are the most common; for reservations, OpenTable and Resy; for simple online ordering, Slice, or the free tools GloriaFood and FoodBooking.

This is one slice of a bigger picture. For the same breakdown across other business types, see how tool stacks differ by industry.

restaurantswebsite toolsrestaurant marketingonline orderingreservationssmall businessreal data
LB

Luke Beck, Founder of Stackra

Writes about practical website performance, SEO, and AI search readiness. Stackra's own infrastructure is the worked example here because every recommendation is tested in production before it's published.

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